Friday, November 15, 2019

23A Your Venture’s Unfair Advantage


Resource list
1 My uncle who has a PhD in computer software
Value: Mandatory for developing the app. So, its value is the highest
Rare: It’s moderately rare as programmer is job that require a lot of studying that limit their labor pool compare to other job. Though there are more limited job like surgeon who have even smaller labor pool 
Inimitable: One could hire another programmer to do the job, though once the program is develop it become harder to imitate as programmer develop familiarity with tool used that would have to obtain by competitor employer following the same process mean they will start bit behind if attempted to copy after the product release, but if before can be copy by anyone
Non-substitutable:  Very hard as forming close relationship with programmer is rare and take a lot of time. For me personally it’s irreplaceable due to both my close relationship with my uncle and the fact I don’t personally known another computer software engineer.


2 Contact info with the University of Florida
Value: Helpful in that it gives me chance to be able to directly work with a university with online classes. This would make first test run of integration by app with online class much easier. 
Rare: Slightly rare in that sense there are a lot university that offer an online class in the united states. But most university do not offer this so their still limited number of universities that help with allowing one to attempt app integration to assist in taking online classes
Inimitable:  One must have some way to get direct contact with the university of Florida.
Non-substitutable: Having contact in the united state with another university offering online classes.

3 Computer
Value: one-time purchase but require tool for developing a program
Rare: Not rare at all
Inimitable: Easy to do
Non-substitutable: Computer are requiring for programing and other electronic like iPhone could not use to replace computer for this task. So, it’s non-substitutable 

4 Experience as UF online student
Value: Not mandatory but useful for gathering data for analysis of customer base for this app.
Rare:  Their a lot of online student so not rarer at all
Inimitable:  Depend for how long you wish to keep gathering data. As lot of online student would be willing to do interview
Non-substitutable: I guess you could ask student from other university that have online classes

5 Small Financial capital
Value:  Required to publish an app
Rare:  Very cheap so most people
Inimitable: Most business have way larger Financial capital so extremely easy to imitate by them and do to how small my financial capital is can be substitutable by a lot of people also.
Non-substitutable: Money has not replacement, so it’s not substitutable.

6 Smartphone
Value:  a bit expensive. Useful to test the result of the app in way most people would use it.  
Rare:   A very common object that a lot of people have
Inimitable:  Very easy for competitor to get their hand on an iPhone.
Non-substitutable: App are sold on smartphone of google or apple at such it’s non-substitutable by other type of electronic device. As for sake of testing how app is working for customer then only a smart phone can be used

7 Spanish Writing Skill
Value: it not mandatory but useful for goal of expanding app to Spanish speaking market.
Rare: not that rare due to Spanish being common second language for a lot people 
Inimitable: Very easy to employee person who know how to translate English to Spanish as either fulltime employee or as freelance translator.
Non-substitutable: While their other language they will serve as resource that allowed you to enter other market. So, while useful they will not serve substitute for Spanish writing skill/

8 Electricity utility
Value:  Mandatory for powering device previously mention.
Rare: Very common most people have access to it in the united states.
Inimitable: Almost all competitor should have access to it.
Non-substitutable: A more expensive alternative to paying your electric bill would be buying a large amount of hurricane generator. But those are meant for emergency and thus wasteful action.

9 Contact with PR employer for Productivity app
Value: Provide a possible employee and advice for advertising my product
Rare: Their a lot PR employee but one that work for competitor in field of my app make it slightly rare source
Inimitable:  Competitor could easily have someone already experience with PR for this type of app
Non-substitutable:  I could look for other contact, but it would be bit difficult to find someone else who work PR of a productivity app.

10 Newness
Value: Due to online class being a relatively new thing that are very few competitors.
Rare:  It quite rare do the fact that it’s resource that as year past become more exhausted.
Inimitable: As competitor can enter market to get this resource, but this also speed up the decrease of the supply of this resource
Non-substitutable: They’re not substitute for this resource


I would say that my most valuable resource would be my uncle and contact with the university of Florida. Though if I had to pick it would be the contact with University of Florida due to giving me access to resource that would allow to better test by app by giving a way to directly integrate with an online university instead of having to do indirectly. Giving me a great advantage against a random competitor. While my uncle helps very valuable it more due to my limited financial capital limiting my option when it come to hiring a programmer.

No comments:

Post a Comment